APPLICATION
Graphic Designer
Thank you for your time and consideration. This page contains additional work samples and showcases experience relevant to this opportunity.
Hello team Kalshi!
You are at the threshold of a truly unique opportunity—a convergence of technological advancement, rising frustration with legacy financial systems, a grassroots surge in retail financial literacy and investment intent. Your bold vision, coupled with the regulatory and technological mountains you’ve already summited, is impressive. To say I’m excited about this role would be an understatement; the opportunities for innovation and scale within this new asset class are vast.
Anyone that quotes both Rick and Morty and Winston Churchill in their company values has my attention. I appreciate the candor and the fact that you don’t take yourselves too seriously—your work speaks for itself. You set lofty goals, plan meticulously, and execute. You embrace doing hard things, own the outcome, push each other to do it all again, while learning from mistakes and celebrating success. Your values align with mine, and I would be honored to bring this level of commitment to your organization every day.
As someone who thrives in fast-paced environments and excels at translating bold ideas into compelling brand stories, this role is a perfect match for my passion and expertise. With over 15 years of experience in design—primarily focused on brand, marketing, and growth—I’ve developed an intuitive knack for creating consistent, emotionally engaging creative that performs, and an iterative, systems-based mindset that allows this process to scale. I’m confident in my ability to bring fresh, creative energy to Kalshi’s brand, shaking off the stiff archetype so prevalent in legacy financial institutions. I’m eager to contribute my skills and collaborate with your team to shape the future of your design culture and drive your creative execution to new heights.
Thank you for considering my application. I understand you vet potential teammates thoroughly, but once hired, trust them deeply. I would be honored for the opportunity to call myself a Kalshian, and I look forward to discussing how I can contribute to building the financial ecosystem of the future.
Best regards,
ASSET DEVELOPMENT
Expertise in brand, campaign, GTM/product, content, social media, lifecycle/customer journey, OOH, and growth marketing strategy/execution —developing assets that resonate with audiences and drive engagement across all channels.
SHAREABLE CONTENT
Deep understanding of the landscape and creation of digestible, inherently shareable content—ranging from memes and social posts to editorial and infographics/data visualizations.
BRAND IDENTITY
Successfully led rebrands from concept through execution, acting as a brand steward, advocate, and educator. Committed to building unified design systems that maintain consistency while adapting to evolving market needs.
Proficient in building trust and nurturing strong, lasting cross-functional partnerships. Fosters collaboration across teams to achieve shared goals and deliver cohesive projects that align with organizational vision.
CROSS-FUNCTIONAL
EXECUTION & ITERATION
Brings concepts to life through hands-on execution, employing a growth mindset and an iterative approach. Focused on continuous improvement, learning from each stage to refine and optimize processes.
WORK SAMPLES
OOH, Event Marketing
My experience with OOH print/digital installations spans brand launches, national ad campaigns, partnerships with sports leagues and venues (MLB, MLS, Superbowl), music partnership activations (SXSW, Outside Lands, Project Pabst, Pandora’s Next Stage Music) and more.
These examples include but are not limited to digital/print billboards and display ads, posters, magazines and print media, interactive kiosks and installations, partnership facilities and trade show footprints, external merchandise and internal company swag.
StubHub global rebrand Times Square billboard
Partnership and event activations: billboards, signage, infographics, merchandise, interactive experiences, etc.
Iterative Growth Testing
WORK SAMPLES
During my tenure at Weebly and Evernote my efforts were split between brand and growth marketing initiatives. All projects were approached with an iterative test-and-learn growth mindset. Extensive split testing and iteration for copy and visual creative was done across every channel and initiative: seasonal and brand campaigns, customer onboarding, lifecycle coms/customer journey (email, push/in app), paid media optimization, etc.
Tests were run on all segments of the marketing funnel (landing pages, pricing pages, sign up modals, etc.) targeting our various personas. I’ve also led design for content focused marketing tests like Weebly Guides (how to guides for small business ecommerce customers) & Evernote Habit Engagement (customer stats/engagement metrics paired with inspirational copy similar to a Spotify Wrapped format) .
Evernote email onboarding journey split testing workshop
Weebly/Square: A/B split testing for landing pages, sign up modals, content marketing tests, etc.
WORK SAMPLES
Brand Identity
I’ve led brand design initiatives (including several full rebrands) at companies of all sizes. From publicly traded legacy brands to lean tech start ups and small businesses across a broad range of industries.
From the flashy and imaginative generation of raw creative concepts and executions, to the necessary grind of building foundational creative workflows, saleable processes, templates, asset libraries, and digital asset management systems that allow the creative machine to scale smoothly as as business needs grow.
I take particular pride in focusing on building cross functional unified design systems integrated across brand, marketing, and product teams.
StubHub rebrand / Let Your Fan Out campaign development and behind the scenes production
Pulse brand identity development work
Shyftlabs brand identity development work
Thank you
Once again thank you for taking the time to consider my application and review my portfolio. I look forward to the opportunity to speak with your team, share my story, and learn more about Kalshi and this role in particular.